Last Monday, OnePlus announced its 30,000 virtual reality headset giveaway. Internet users jumped on the VR company’s generous offer, and the headsets ran out well before the day ended.

vr headsetOnePlus has been developing a VR space that it calls “The Loop” in which the company plans to unveil the OnePlus 3. The Loop constitutes one of many new and emerging technological worlds in the greater VR industry. The Loop is only accessible to those with OnePlus Loop VR headsets, which are produced by AntVR.

“We believe that we, and the tech industry as a whole, have only scratched the surface of what can be done in VR,” stated OnePlus cofounder Carl Pei.

The only issue with VR is the difficulty in getting the entire industry up and running; users have to spend a lot of money upfront for the technology to access a niche product that’s difficult to test for quality before the purchase.

That’s why OnePlus’s decision to give out its headsets for free may be well worth the money; with 30,000 headsets in circulation, they’re generating their own market of VR consumers. According to Jim McGregor, the decision on OnePlus’s part “is an innovative way to generate press and consumer interest in the event and the new smartphone.”

“It is really difficult to stand out from the smartphone crowd in today’s market,” McGregor continues. “So this could help reach a broader audience and generate brand awareness.”

This will be the second of two smart phones that OnePlus has launched through the VR medium. Last year it gave away 30,000 OnePlus Cardboard viewers to enable the launch of OnePlus. Unfortunately for the burgeoning VR company, that launch didn’t go so well.

“Hoping this wouldn’t be much of a disaster like the OP2 VR launch,” stated one user in response to OnePlus’s announcement of its second try. Others are already disillusioned with the company, believing that the second launch is as doomed to fail as the first was.

oneplus cardboard“Forget cardboard, this year we’re excited to bring you the OnePlus Loop VR Headset- for a more robust, immersive and comfortable experience,” Pei described. He went on to say that Loop VR “is beautiful, and developed together with our buddies at AntVR… We’re confident that this year’s experience will be vastly improved.”

Larry Chiagouris, a professor of marketing at Pace University, has his own opinions about the launch:

“This would be a very expensive launch for most companies, but OnePlus at the moment is an unknown brand to most consumers,” he stated. If OnePlus can put itself in a position where it is known as the consumer electronics brand that’s most in alignment with VR applications, it “will be seen as a brilliant move.”

That said, if the decision flops along with the VR industry in general, the decision “could be seen as a very big mistake because OnePlus could have put far more of its mobile devices in the hands of consumers by simply discounting them.”

After all, OnePlus “likely could have put more than 100,000 devices in the hands of consumers with big discounts, and the related word of mouth would have been susbtantial,” he concluded.

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